The Kure - Intenst plejende maske

Sadly not for me

Consistency is nice and thick. However, don't be fooled by the consistency only, I wanted to love it but there's something in it that makes my hair dull despite looking "rich". I switched to the Dove mask and my hair was way softer for way less cheap. For reference I have grown out highlights almost at my tips, dry brittle hair, and it falls out easily.

Good but thick

I really enjoyed using the amika hair mask! It left my hair feeling soft, hydrated, and noticeably smoother after just a couple of uses. The scent is great too—light but long-lasting. The only downside for me is the consistency; it’s quite thick, which makes it a bit harder to spread evenly through my hair. Still, the results were worth it, and I’d definitely recommend it to anyone looking for a deep, nourishing treatment.

Skip

I don’t recommend this one I wanted to like it so bad but it really dried out my hair :(

Amazing hair mask

My daughter and my partner used this mask and they absolutely loved it. It gives amazing results and a little really goes a long way. It makes the hair unbelievably soft and tangle free. Its smells amazing and leaves a beautiful fragrance on the hair which lingers for a long time too. It is very easy to use and looks great too. The packaging is very eye catching and it looks of the highest quality. Overall a fantastic product and one I would be happy to recommend.

Amazing

Absolutely love this product! It smells amazing! I use it once a week and it has made a huge difference to the condition of my hair. It feels stronger and a lot more smoother! Would definitely recommend. You only need to use a small amount of product so this will last a good while, great value!

Smells amazing

The smell of this product is amazing and I have to say I loved the way it left my hair feeling so soft but I have to say I didn’t notice a huge difference, I have to google how to use it as it doesn’t explain on the packaging which I thought was a bit strange

Wow

I have very fizzy hair and this just make it soft and smooth. Will repurchase

Brilliant

Used for a few weeks once a week and the difference in my hair is amazing so soft. Smells lovely. Easy to use packaging so we'll protected. Great value for money would definitely buy again

Effective, great product

Lovely product. I have used the range before and I am in love. It did an amazing job in strengthening my care and reducing the usual breakage fall out.

My hair feels less brittle

I have been using it for more than 2weeks and I can see the difference my hair feels less brittle and feels more volumised compared to before using the mask. I have long hair and a little goes a long way and make sure to cover each strand. For the price I think the product goes a long way, just make sure to keep it sealed and dry after using.

Good

The packaging is a bit heavy, I would have loved it in a tube but I guess it’s easier to differentiate with other products of the same line. The consistency is really thick and the scent mild. My hair did not feel weighed down when I applied it though. It felt super smooth and soft. It is a bit pricey - but I would still reach for it.

Amika The Kure Intense Strength Repair Mask is a l

I've been on the hunt for a true hair savior, and I think I've finally found it with the Amika The Kure Intense Strength Repair Mask. My hair has been pretty dry and prone to breakage lately (hello, heat styling!), and this mask promised to deliver major moisture and strength. And honestly? It delivered! Texture & Application: The mask has an incredibly rich, buttery texture. It feels luxurious as soon as you scoop it out. I apply it generously to my damp hair, focusing on the mid-lengths and ends, and let it sit for about 10 minutes, maybe even a bit longer when I have time for a full self-care moment. A little goes a long way, which is great considering the price point. Results: The difference after rinsing is immediate. My hair is so much easier to detangle—a massive win for reducing breakage right there! Once dry, my hair feels unbelievably soft, smooth, and genuinely stronger. I've noticed a significant reduction in frizz and my strands look noticeably healthier and shinier, like I just walked out of a salon. It doesn't weigh my hair down, which is crucial for me. Plus, the signature Amika scent is just gorgeous—fresh, subtle, and not overpowering. Overall Verdict: If you have dry, damaged, or color-treated hair and you're serious about deep repair and hydration, this mask is a must-try. It's a little splurge, but the results are absolutely worth it. It’s become a weekly staple in my routine. My hair has truly found its "kure"!