Soft Focus slørende blush - Talkumfri pudderblush

Beautiful color

The undertones are very nice in this shade. It compliments my skin beautifully. It also layers well on top of creme.

Effortless, soft-focus perfection.

This blush melts into the skin for a smooth, airbrushed flush that looks natural and radiant. Lightweight, easy to blend, and beautifully blurring—it instantly makes skin look more polished with zero effort. The Flutter shade is absolutely gorgeous for a sun-kissed look! In love with this product. Stocking up on more of this shade as worried it will be out of stock!

Good

It’s a nice color and good product however, I wish that it had more pigment because it doesn’t seem to pick up very well on my brush compared to my blush from kosas

Clean weightless beautiful pigmented blush

LOVE this blush! It doesn't cake & it's smoothly buildable. It makes my skin look a bit glowy and lays so nicely. A little goes a long way and the scent is really nice.

Very nice

The pigment is beautiful but not overwhelming—easy to build and super forgiving. A little goes a long way, and it layers perfectly without getting patchy

Great, but very bright

The color itself was way too bright and vibrant, I would day in general for anyone but I'll stick to for myself. Otherwise, I liked the finish and the cleanliness of the brand itself. I would definitely buy this again in a better shade

Very pretty

I’m not convinced this is the best color for me, but the blush itself is very nice. It’s lightweight and goes in well. I’ve been using a brush. My first one had a large piece cleave off, and ilia did replace this promptly which I appreciated.

Great product

ILIA Soft Focus Blurring Blush is a game-changer for a natural glow. The talc-free formula glides on effortlessly, providing a beautiful, soft-focus effect that enhances cheeks without heaviness. Its blendable texture allows for buildable coverage, making it perfect for all skin types. A must-have for radiant, effortless beauty!

My new favorite blush - Ilia, you've done it again!

Soft Focus Blurring Blush is my new favorite blush. I've been ignoring my old ones because it's that good & long-lasting! The blush gives you a soft, almost ethereal finish (kind of like how blush looked on your skin in your teens and 20's - I'm not kidding) and will last you from early morning until the end of your day! It's a great product and a staple in my makeup bag!

LOVE!

The silkiest, smoothest and easiest to blend blush I've ever found. I'm a powder blush lady, but it's hard to find any powder-based products that don't seem to settle into lines, fade away and need reapplication or cake. This blush is fantastic! I now have two shades, one for a very natural wash of color and the second more dramatic. LOVE!

Get. This. Blush.

Airbrush? Check. Color payout? Check. It really does last all day and is so powdery. The best. Never going without it.

Natural color

I tried the ILIA Soft Focus Blurring Blush, which I received for free, and I’ve really been enjoying it. The texture is very smooth and blends effortlessly into the skin without looking patchy. It gives a soft, natural flush that truly looks like skin, not heavy makeup. I also like the blurring effect—it subtly smooths the look of pores and texture. Overall, it’s easy to use, flattering, and perfect for an everyday, natural makeup look.